It shows a woman clad in stars'n'stripes bikini, holding a string of sausages, with the big print “I THREW A PARTY BUT THE CATTLEMEN COULDN'T COME. EATING MEAT CAN CAUSE IMPOTENCE” and at the bottom “CALL MY HOTLINE AT 1-900-GET-ON-UP”, with the PeTA sect's logo.
This ad is targeted around the Bible belt in USA. A number of cultural items can be inferred from it. The chick loving attitude, the flag-waving sentimentality, the fear of impotence, the meat-eating habit, and the IQ of these people.
The bleeding-heart PeTA sect has a press-release about the ad, 1999: 〔http://www.peta.org/news/99/699impot.html〕 (local archive: text, image )
Note: The above annotation is opinion only. Reader discretion is adviced.
If you have higher quality photo of this billboard, please let me know.